Saturday, 22 October 2016

Logo Research, Planning and Construction


Research:

Hush: Blumhouse Productions and Intrepid Pictures

Blumhouse Productions specialize in horror films. In the opening if Hush, there is an animation of stereotypical horror elements such as an old chair, a creepy girl in a white gown and blood, all in an old house.








Intrepid Pictures has an animation of a man embracing a thunderstorm as the camera zooms out and the sky turns red. There is lightening effect transition that shows the name of their company. There is no sound in either this of Blumhouse Productions.



Cabin In the Woods: Lionsgate

Lionsgate uses an animation of giant cogs turning as the camera zooms out as if moving backward out the room and through a keyhole where the text them appears. The sound is parallel to the cogs turning and a swoosh sound matches the camera movement as it exits the room. 


Filled in page black 

Added white rectangle 

Added white text and underlined

Added black text 

Added image layered behind text 






Initial sketch of the logo 

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