Evaluation: Question 5 - Part 1

What research and planning did you do in order to create a successful production in appealing to your target audience? How did it affect your ideas?

In my research and planning i prepared for a successful production that appeals to my target audience. I researched who my audience were and and what they like. I planned for a smooth production using shot lists and storyboards. I will now explain my research and planning blog posts:

Researching Genre:

In my researching genre post I explored the stereotypical character, narrative and sounds. I chose to use the setting of the woods as it is stereotypical f a horror film. My target audience of 15-25 years mostly like horror film and so a setting of a spooky wood would appeal to them. In addition to this i used the character of the demon possessed child. This will appeal to horror fans and they enjoy being scared by characters like the one in my film opening.

Textual Analysis 1:

In the first textual analysis, I researched the film opening of ‘Let It Be’. In the post I explored how the character of Death is wearing black and how the colour usually portrays darkness and death. In our film opening we also used costume and makeup to show that the character had lost her innocence. This appeals to specifically the people who are interested in film within our target audience as they will clearly be able to see the connotations of blood on a white top.

Textual Analysis 2:

Here i looked into the film ‘Hush’ which uses a horror themed logo animations. I have incorporated this into mine by using a jump scare in the logo. This appeals to my target audience as many like jump scares because of their interest in horror films.

Textual Analysis 3:

In ‘Cabin In The Woods’ sound is used to create a jump scare as they use an out of place scream sound effect. This again would appeal to the people in our target audience who enjoy jump scares and so we used jump scare of an unexpected harsh sound.

Primary Audience Research:

In my primary research I asked people from my target audience what sort of font most appealed to them. Most agreed that they thought the white scratchy fonts were the most appealing. In my film title I used a white scratchy font which will appeal to my target audience.

Costume and Prop Research:

From my costume and prop research I found that for my film I wanted to use a ghost girl that looked as if she were hale dead. This effect would please the horror fans in my target audience.

Logo Research:

In my logo research I found that other films that target the same audience as me use logo animation that builds tension by using horror characters,setting, sound, and lighting. With my target audience I used dark colours, and horror sound effect that build tension for the people in my target audience that enjoy the tension of horror films.